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Modern Trade
Project type
Brand Strategy, Website Design, Social Media Campaigns
Modern Trade is a health and beauty line that searches the world to find the best ingredients for everyday modern women. They strive to make the world a better place for women in pursuit of more nourishable and well-balanced ingredients to help soothe all types of skin. Each of M.T products makes women feel as if they stepped out from a spa right at home.
The Brief: They want their new summer collection to represent a soft yet fun approach to suit a young demographic of women (boho modern chic). They want the product to stand out by colors that represent their scent and by their product name that also serves with a fun, vacation, & relaxation vibe
The Solution: To go forward on a modern approach, I decided to use hand-drawn sketches of plants and loose organic shapes to show a relaxed aesthetic of a lookback of the boho summer ways. The harmonious color scheme was used to create a sense of aromatic aroma softness.
